We recently had the good fortune to obtain an interview with Asnake Nigat, General Manager of Kata Muduga - one of the most prominent Unions in Ethiopia. We chatted over coffee at the Yukro Cooperative in Western Ethiopia where Asnake has been cultivating not just flame coffees, but also a culture of quality. His involvement in Kata Muduga began when he worked with the nonprofit Technoserve on their East Africa Project, which aimed to connect coffee producers in Ethiopia to markets by making quality improvements. The Technoserve Coffee Initiative was funded by the Bill and Melinda Gates Foundation, and in 2010 helped Kata Muduga transition to wet-processing coffee, which fetches a better market price than the traditional sun-dried process.