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Roaster of the Year 2024

We’re honored to announce that Roast Magazine has selected Verve as Roaster of the Year 2024 in recognition of our commitment to innovating the coffee industry while uplifting all the people who touch the coffee lifecycle.

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Crafting the future of coffee

We are committed to innovation and equitable direct trade that plays an active role in every step of the supply chain, investing in individual producers across the globe. We recognize that a producer’s dedication and years of knowledge are fundamental to the caliber and character of the coffees we’re obsessed with and known for.

The other side of the cup

We're equally dedicated to our beloved customers. Every sip is a chance for connection. So, whether you're new to the world of coffee or a coffee connoisseur, we're stoked to be on this journey with you.

The Farmlevel Initiative

This initiative is our commitment to ethics and excellence in coffee. Here’s how we do it:

Direct trade partnerships with producers

Paying premiums for quality

Investing in coffee communities and their environments

the core of all we do

Sustainable Practices

To sustain the earth and its people, we must acknowledge that every aspect of our business has an impact. Our sustainability practices are led from the heart, which, in our case, analyzes the ethical ramifications of our decisions. Some of our decisions look good on a profit and loss report and satisfy a regulation, but not all of them can be measured—or should be measured—that way. Decisions that impact our people, both at farmlevel and streetlevel, are often intuitively guided. That’s something we strive to preserve.

Union of surf, music, and zest

Verve Coffee Roasters was established in 2007 when Ryan O'Donovan and Colby Barr started a small local venture along the rugged California coast. Our roots are planted in Santa Cruz, where we remain independently owned and still roast coffee by hand.

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