Morning Brew Craft Instant Coffee 6 Pack

The Sidamo region, one of Ethiopia’s designated coffee origins, is known for its rich diversity of local landraces. Here, smallholder producers cultivate coffee on farms averaging fewer than five hectares, often intercropping with food crops and growing organically by default. Handpicked cherries are delivered to nearby washing stations, where teams carefully natural process them. The cherries are sun-dried on raised beds for up to two weeks, carefully turned, sorted, and protected throughout for quality and consistency.

Set against the high-altitude backdrop of the Great Rift Valley, Sidamo’s lush terrain creates a microclimate perfect for nuanced flavor development. With ancient varieties, sustainable methods, and skilled hands guiding every step, this cup is a vivid tribute to Ethiopia’s legendary coffee legacy.